Cross-Platform and Mobile Advertising Market is forecasted to value over USD 364 billion by 2028 end and register a CAGR of 26% from the forecast period 2021-2028.

The communications industry is growing at an exponential rate owing to the technological advancements in recent years and with the advent of 5G wireless network technology, this industry is bound to showcase exceptional growth numbers over the next few years. Key players of the smartphone industry have initiated the manufacturing and distribution of 5G -enabled smartphones in developed nations and these devices shall soon be regularized across the world. Furthermore, technologies like artificial Millenial Medialigence and machine learning have paved the way for the development of autonomous vehicles and with governments across the world taking initiatives in building an infrastructure compatible with these vehicles, it is predicted to grow at a remarkable rate in the upcoming years. Entertainment and recreational industries like gaming are exponentially proliferating with the introduction of augmented reality (AR) and virtual reality (VR) thus improving the overall gaming experience. The gaming industry is gaining huge popularity across the globe owing to the organization of international tournaments with bigger prize pools thus helping technologies like AR and VR reach every single corner of the world.

The assessment of the Cross-Platform and Mobile Advertising Market is performed considering various factors, like for instance, the business expansion policies of key players, competitive analysis of the progress of new entrants and emerging players, the revenue, financial, and opportunity analysis of market players. The Cross-Platform and Mobile Advertising Market is also analyzed based on the regional segmentation, product or technique, end-user spectrum, etc. This research will be conducted with the implementation of the latest market research methodologies which shall help organizations comprehend the overall market scenario and strategize accordingly.

Major players included in the Cross-Platform and Mobile Advertising Market:

Yahoo
Facebook
Apple
Google
Flytxt
SAP SE
Inmobi
Amobee
Microsoft Corporation
Millenial Media

(Note: The list of the major players will be updated with the latest market scenario and trends)

Cross-Platform and Mobile Advertising Market Segmentation:
By Advertisement Type

Mobile Digital Coupons
Search Advertising
SMS/ MMS/Peer-to-Peer (P2P) Messaging
In-App Advertising
Rich Media and Display Advertising
In-Game Advertising
Others

By Advertisement Platform Type

Cross-Platform Advertising
Mobile Advertising Platform
Others

By Organization Size

Large Enterprises
Small and Medium Enterprise

By Vertical

Government
BFSI
Transport and Automation
Retail and Customer Goods
Education
Manufacturing and Automotive
Energy and Utilities
Integrated Solutions
Advertisement Campaign Solutions
Financial Services
Telecom and IT
Others

By Solution

Mobile Proximity Solutions
Integrated Solutions
Reporting
Advertisement Campaign Solutions
Content Delivery Solutions
Analytics Solutions
Others

By Region

North America
Europe
Asia-Pacific
Latin America
Middle East and Africa

Cross-Platform and Mobile Advertising Market Competitive Analysis:

Tier-1 Players
Tier-2 Players
Emerging Players
New Entrants

Future Market Analytics Focus Points:

SWOT Analysis
Key Market Trends
Key Data -Points Affecting Market Growth
Revenue and Forecast Analysis
Growth Opportunities For New Entrants and Emerging Players
Key Player and Market Growth Matrix

Objectives of the Study:

To provide a comprehensive analysis on the Cross-Platform and Mobile Advertising Market by advertisement type, by advertisement platform type, by organization size, by vertical, by solution and by region
To cater extensive insights on factors influencing the market growth (drivers, restraints, industry-specific restraints, business expansion opportunities)
To anticipate and analyse the market size expansion in key regions- North America, Europe, Asia Pacific, Latin America and Middle East and Africa
To record and evaluate competitive landscape mapping- strategic alliances and mergers, technological advancements and product launches, revenue and financial analysis of key market players

In case of any requirements or changes to the current table of content please contact us at:enquiry@futuremarketanalytics.com

Description

1. Market Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Market Scope
         1.3.1 Years Considered for the Study
         1.3.2 Market Covered
    1.4. Currency
    1.5. Limitations
    1.6. Stakeholders

2. Research Methodology
    2.1. Research Data
         2.1.1. Secondary Data
                2.1.1.1. Key Data from Secondary Sources
         2.1.2. Primary Data
                2.1.2.1. Key Data from Primary Sources
    2.2. Market Size Estimation
    2.3. Market Breakdown and Data Triangulation
    2.4. Assumptions for the Study

3. Executive Summary
    3.1. Market Outlook
    3.2. Segment Outlook
    3.3. Competitive Insights

4. Market Variables, Trends & Scope
    4.1. Market Lineage Outlook
    4.2. Penetration and Growth Prospect Mapping
    4.3. Industry Value Chain Analysis
    4.4. Cost Analysis Breakdown
    4.5. Technology Overview
    4.6. Regulatory Framework on Country Level
         4.6.1. Reimbursement Framework
         4.6.2. Standards and Compliances

5. Market Overview
    5.1. Market Dynamics
         5.1.1. Market Driver Analysis
         5.1.2. Market Restraint Analysis
         5.1.3. Industry Challenges

6. Market Analysis Tools
    6.1. Industry Analysis – Porters
         6.1.1. Supplier Power
         6.1.2. Buyer Power
         6.1.3. Substitution Threat
         6.1.4. Threat from new entrants
         6.1.5. Competitive Rivalry
    6.2. Pestel Analysis
         6.2.1. Political Landscape
         6.2.2. Environmental Landscape
         6.2.3. Social landscape
         6.2.4. Technology landscape
         6.2.5. Legal Landscape

7. Cross-Platform and Mobile Advertising Market, By Advertisement Type Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    7.1. Mobile Digital Coupons
    7.2. Search Advertising
    7.3. SMS/ MMS/Peer-to-Peer (P2P) Messaging
    7.4. In-App Advertising
    7.5. Rich Media and Display Advertising
    7.6. In-Game Advertising
    7.7. Others

8. Cross-Platform and Mobile Advertising Market, By Advertisement Platform Type Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    8.1. Cross-Platform Advertising
    8.2. Mobile Advertising Platform
    8.3. Others

9. Cross-Platform and Mobile Advertising Market, By Organization Size Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
9.1. Small and Medium Enterprise
9.2. Large Enterprises

10. Cross-Platform and Mobile Advertising Market, By Vertical Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    10.1. Government
    10.2. BFSI
    10.3. Transport and Automation
    10.4. Retail and Customer Goods
    10.5. Education
    10.6. Manufacturing and Automotive
    10.7. Energy and Utilities
    10.8. Integrated Solutions
    10.9. Advertisement Campaign Solutions
    10.10. Financial Services
    10.11. Telecom and IT
    10.12. Others

11. Cross-Platform and Mobile Advertising Market, By Solution Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    11.1. Mobile Proximity Solutions
    11.2. Integrated Solutions
    11.3. Reporting
    11.4. Advertisement Campaign Solutions
    11.5. Content Delivery Solutions
    11.6. Analytics Solutions
    11.7. Others

12. North America Market Analysis 2016-2020 and Forecast 2021-2028 (USD Million)
    12.1. Introduction
    12.2. Historical Market Size (USD Mn) Analysis By Country, 2016-2020
         12.2.1. U.S.
         12.2.2. Canada
         12.2.3. Mexico
         12.2.4. Rest of North America
    12.3. Market Size (USD Mn) Forecast for North America 2021-2028

13. Latin America Market Analysis 2016-2020 and Forecast 2021-2028 (USD Million)
    13.1. Introduction
    13.2. Regional Market Trends
    13.3. Historical Market Size (USD Mn) Analysis By Country, 2016-2020
         13.3.1. Brazil
         13.3.2. Venezuela
         13.3.3. Argentina
         13.3.4. Rest of Latin America
    13.4. Market Size (USD Mn) Forecast for Latin America 2021-2028

14. Europe Market Analysis 2016-2020 and Forecast 2021-2028 (USD Million)
    14.1. Introduction
    14.2. Historical Market Size (USD Mn) Analysis By Country, 2016-2020
         14.2.1. Germany
         14.2.2. U.K
         14.2.3. France
         14.2.4. Italy
         14.2.5. Switzerland
         14.2.6. Spain
         14.2.7. Russia
         14.2.8. Poland
         14.2.9. Rest of Europe
    14.3. Market Size (USD Mn) Forecast for Europe 2021-2028

15. Asia Pacific Market Analysis 2016-2020 and Forecast 2021-2028 (USD Million)
    15.1. Introduction
    15.2. Historical Market Size (USD Mn) Analysis By Country, 2016-2020
         15.2.1. Japan
         15.2.2. China
         15.2.3. Singapore
         15.2.4. Korea
         15.2.5. India
         15.2.6. Australia and New Zealand
         15.2.7. ASEAN
         15.2.8. Rest of Asia Pacific
    15.3. Market Size (USD Mn) Forecast for Asia Pacific 2021-2028

16. Middle East and Africa Market Analysis 2016-2020 and Forecast 2021-2028 (USD Million)
    16.1. Introduction
    16.2. Historical Market Size (USD Mn) Analysis By Country, 2016-2020
         16.2.1. UAE
         16.2.2. South Africa
         16.2.3. Egypt
         16.2.4. Saudi Arabia
         16.2.5. Rest of MEA
    16.3. Market Size (USD Mn) Forecast for MEA 2021-2028

17. Company Profiles (Competition Dashboard, Competitors Deep Dive, Product Type and Technology Portfolio, Financial Layouts)
    17.1. Yahoo
         17.1.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.1.2. Product Portfolio
         17.1.3. SWOT Analysis
         17.1.4. Financial Overview
         17.1.5. Strategic Overview
    17.2. Facebook
         17.2.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.2.2. Product Portfolio
         17.2.3. SWOT Analysis
         17.2.4. Financial Overview
         17.2.5. Strategic Overview
    17.3. Apple
         17.3.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.3.2. Product Portfolio
         17.3.3. SWOT Analysis
         17.3.4. Financial Overview
         17.3.5. Strategic Overview
    17.4. Google
         17.4.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.4.2. Product Portfolio
         17.4.3. SWOT Analysis
         17.4.4. Financial Overview
         17.4.5. Strategic Overview
    17.5. Flytxt
         17.5.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.5.2. Product Portfolio
         17.5.3. SWOT Analysis
         17.5.4. Financial Overview
         17.5.5. Strategic Overview
    17.6. SAP SE
         17.6.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.6.2. Product Portfolio
         17.6.3. SWOT Analysis
         17.6.4. Financial Overview
         17.6.5. Strategic Overview
    17.7. Inmobi
         17.7.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.7.2. Product Portfolio
         17.7.3. SWOT Analysis
         17.7.4. Financial Overview
         17.7.5. Strategic Overview
    17.8. Amobee
         17.8.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.8.2. Product Portfolio
         17.8.3. SWOT Analysis
         17.8.4. Financial Overview
         17.8.5. Strategic Overview
    17.9. Microsoft Corporation
         17.9.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.9.2. Product Portfolio
         17.9.3. SWOT Analysis
         17.9.4. Financial Overview
         17.9.5. Strategic Overview
    17.10. Millenial Media
         17.10.1. Company Overview (HQ, Business Segments, Employee Strength)
         17.10.2. Product Portfolio
         17.10.3. SWOT Analysis
         17.10.4. Financial Overview
         17.10.5. Strategic Overview

18. Impact of COVID-19
    18.1. Positive influence on the industry
    18.2. The financial disruption of the sector
    18.3. Impact of COVID-19 on emerging companies
    18.4. Significant mandates in the industry regulations initiated by administrations
    18.5. The overall economic slowdown of the developing and developed nations

(Note: The list of the major players will be updated with the latest market scenario and trends)

19. Competitive Millenial Medialigence and Competitive Matrix
19.1. Competitive Millenial Medialigence
19.2. Competitive Matrix

20. Major Deals and Strategic Alliances Analysis
    20.1. Joint ventures
    20.2. Mergers and acquisitions
    20.3. Licensing and partnerships
    20.4. Technology Collaborations
    20.5. Strategic Divestments
    20.6. Market Entry Strategies

21. Relevant Case Studies and Latest News Updates

22. Key Market Takeaway Points from the Market Analysts at Future Market Analytics

Cross-Platform and Mobile Advertising Market By Advertisement Type, By Advertisement Platform Type, By Organization Size, By Vertical, By Solution and By Region: Industry Analysis, Market Share, Revenue Opportunity, Competitive Analysis and Forecast 2021-2028

Cross-Platform and Mobile Advertising Market is forecasted to value over USD 364 billion by 2028 end and register a CAGR of 26% from the forecast period 2021-2028.

Description

Cross-Platform and Mobile Advertising Market By Advertisement Type, By Advertisement Platform Type, By Organization Size, By Vertical, By Solution and By Region: Industry Analysis, Market Share, Revenue Opportunity, Competitive Analysis and Forecast 2021-2028

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