Digital Marketing Software Market is forecasted to value over USD 119.6 billion by 2028 end and register a CAGR of 14.6% from the forecast period 2021-2028.

The communications industry is growing at an exponential rate owing to the technological advancements in recent years and with the advent of 5G wireless network technology, this industry is bound to showcase exceptional growth numbers over the next few years. Key players of the smartphone industry have initiated the manufacturing and distribution of 5G -enabled smartphones in developed nations and these devices shall soon be regularized across the world. Furthermore, technologies like artificial intelligence and machine learning have paved the way for the development of autonomous vehicles and with governments across the world taking initiatives in building an infrastructure compatible with these vehicles, it is predicted to grow at a remarkable rate in the upcoming years. Entertainment and recreational industries like gaming are exponentially proliferating with the introduction of augmented reality (AR) and virtual reality (VR) thus improving the overall gaming experience. The gaming industry is gaining huge popularity across the globe owing to the organization of international tournaments with bigger prize pools thus helping technologies like AR and VR reach every single corner of the world.

The assessment of the Digital Marketing Software Market is performed considering various factors, like for instance, the business expansion policies of key players, competitive analysis of the progress of new entrants and emerging players, the revenue, financial, and opportunity analysis of market players. The Digital Marketing Software Market is also analyzed based on the regional segmentation, product or technique, end-user spectrum, etc. This research will be conducted with the implementation of the latest market research methodologies which shall help organizations comprehend the overall market scenario and strategize accordingly.

Major players included in the Digital Marketing Software Market:

  • SAP
  • IBM
  • Oracle
  • Marketo
  • Microsoft
  • HubSpot
  • Salesforce
  • Infor Inc.
  • Criteo SA
  • Google LLC
  • SAS Institute
  • Adobe Systems
  • Act-On Software
  • Teradata Corporation
  • Hewlett Packard Enterprise Development LP

(Note: The list of the major players will be updated with the latest market scenario and trends)

Digital Marketing Software Market Segmentation:
By Component

  • Software
    • Campaign Management
    • Video Advertising
    • Email Marketing Software
    • Social Media Advertising
    • Search Marketing Software
    • Web Content Management Software
    • Marketing Automation Software
    • Customer Relationship Management Software
  • Services
    • Professional Service
      • System Integration
      • Training and Education
      • Support and Maintenance
      • Testing and Optimization
    • Managed Service

By Deployment Mode

  • On-Premises
  • Cloud

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Vertical

  • BFSI
  • Education
  • Healthcare
  • Manufacturing
  • Telecom and IT
  • Travel and Hospitality
  • Media and Entertainment
  • Consumer Goods and Retail
  • Transportation and Logistics
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Digital Marketing Software Market Competitive Analysis:

  • Tier-1 Players
  • Tier-2 Players
  • Emerging Players
  • New Entrants

Future Market Analytics Focus Points:

  • SWOT Analysis
  • Key Market Trends
  • Key Data -Points Affecting Market Growth
  • Revenue and Forecast Analysis
  • Growth Opportunities For New Entrants and Emerging Players
  • Key Player and Market Growth Matrix

Objectives of the Study:

  • To provide a comprehensive analysis on the Digital Marketing Software Market By Component, By Deployment Mode, By Application, By Vertical and By Region
  • To cater extensive insights on factors influencing the market growth (drivers, restraints, industry-specific restraints, business expansion opportunities)
  • To anticipate and analyse the market size expansion in key regions- North America, Europe, Asia Pacific, Latin America and Middle East and Africa
  • To record and evaluate competitive landscape mapping- strategic alliances and mergers, technological advancements and product launches, revenue and financial analysis of key market players

 
In case of any requirements or changes to the current table of content please contact us at:enquiry@futuremarketanalytics.com

Description

1. Market Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Market Scope
         1.3.1 Years Considered for the Study
         1.3.2 Market Covered
    1.4. Currency
    1.5. Limitations
    1.6. Stakeholders

2. Research Methodology
    2.1. Research Data
         2.1.1. Secondary Data
                2.1.1.1. Key Data from Secondary Sources
         2.1.2. Primary Data
                2.1.2.1. Key Data from Primary Sources
    2.2. Market Size Estimation
    2.3. Market Breakdown and Data Triangulation
    2.4. Assumptions for the Study

3. Executive Summary
    3.1. Market Outlook
    3.2. Segment Outlook
    3.3. Competitive Insights

4. Market Variables, Trends & Scope
    4.1. Market Lineage Outlook
    4.2. Penetration and Growth Prospect Mapping
    4.3. Industry Value Chain Analysis
    4.4. Cost Analysis Breakdown
    4.5. Technology Overview
    4.6. Regulatory Framework on Country Level
         4.6.1. Reimbursement Framework
         4.6.2. Standards and Compliances

5. Market Overview
    5.1. Market Dynamics
         5.1.1. Market Driver Analysis
         5.1.2. Market Restraint Analysis
         5.1.3. Industry Challenges

6. Market Analysis Tools
    6.1. Industry Analysis – Porter’s
         6.1.1. Supplier Power
         6.1.2. Buyer Power
         6.1.3. Substitution Threat
         6.1.4. Threat from new entrants
         6.1.5. Competitive Rivalry
    6.2. Pestel Analysis
         6.2.1. Political Landscape
         6.2.2. Environmental Landscape
         6.2.3. Social landscape
         6.2.4. Technology landscape
         6.2.5. Legal Landscape

7. Digital Marketing Software Market, By Component Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    7.1. Software
         7.1.1. Campaign Management
         7.1.2. Video Advertising
         7.1.3. Email Marketing Software
         7.1.4. Social Media Advertising
         7.1.5. Search Marketing Software
         7.1.6. Web Content Management Software
         7.1.7. Marketing Automation Software
         7.1.8. Customer Relationship Management Software
    7.2. Services

         7.2.1. Professional Service
                7.2.1.1. System Integration
                7.2.1.2. Training and Education
                7.2.1.3. Support and Maintenance
                7.2.1.4. Testing and Optimization
         7.2.2. Managed Service

8. Digital Marketing Software Market, By Deployment Mode Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    8.1. On-Premises
    8.2. Cloud

9. Digital Marketing Software Market, By Organization Size Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    9.1. Small and Medium-sized Enterprises
    9.2. Large Enterprises

10. Digital Marketing Software Market, By Vertical Historical Analysis 2016-2020 and Forecast 2021-2028 (USD million)
    10.1. BFSI
    10.2. Education
    10.3. Healthcare
    10.4. Manufacturing
    10.5. Telecom and IT
    10.6. Travel and Hospitality
    10.7. Media and Entertainment
    10.8. Consumer Goods and Retail
    10.9. Transportation and Logistics
    10.10. Others

11. North America Market Analysis 2016–2020 and Forecast 2021-2028 (USD Million)
    11.1. Introduction
    11.2. Historical Market Size (USD Mn) Analysis By Country, 2016–2020
         11.2.1. U.S.
         11.2.2. Canada
         11.2.3. Mexico
         11.2.4. Rest of North America
    11.3. Market Size (USD Mn) Forecast for North America 2021-2028

12. Latin America Market Analysis 2016–2020 and Forecast 2021-2028 (USD Million)
    12.1. Introduction
    12.2. Regional Market Trends
    12.3. Historical Market Size (USD Mn) Analysis By Country, 2016–2020
         12.3.1. Brazil
         12.3.2. Venezuela
         12.3.2. Argentina
         12.3.3. Rest of Latin America
    12.4 Market Size (USD Mn) Forecast for Latin America 2021-2028

13. Europe Market Analysis 2016–2020 and Forecast 2021-2028 (USD Million)
    13.1. Introduction
    13.2. Historical Market Size (USD Mn) Analysis By Country, 2016–2020
         13.2.1. Germany
         13.2.2. U.K
         13.2.3. France
         13.2.4. Italy
         13.2.5. Switzerland
         13.2.6. Spain
         13.2.7. Russia
         13.2.8. Poland
         13.2.9. Rest of Europe
    13.3. Market Size (USD Mn) Forecast for Europe 2021-2028

14. Asia Pacific Market Analysis 2016–2020 and Forecast 2021-2028 (USD Million)
    14.1. Introduction
    14.2. Historical Market Size (USD Mn) Analysis By Country, 2016–2020
         14.2.1. Japan
         14.2.2. China
         14.2.3. Singapore
         14.2.4. Korea
         14.2.5. India
         14.2.6. Australia and New Zealand
         14.2.7. ASEAN
         14.2.8. Rest of Asia Pacific
    14.3. Market Size (USD Mn) Forecast for Asia Pacific 2021-2028

15. Middle East and Africa Market Analysis 2016–2020 and Forecast 2021-2028 (USD Million)
    15.1. Introduction
    15.2. Historical Market Size (USD Mn) Analysis By Country, 2016–2020
         15.2.1. UAE
         15.2.2. South Africa
         15.2.3. Egypt
         15.2.4. Saudi Arabia
         15.2.5. Rest of MEA
    15.3. Market Size (USD Mn) Forecast for MEA 2021-2028

16. Company Profiles (Competition Dashboard, Competitors Deep Dive, Product Type and Technology Portfolio, Financial Layouts)
    16.1. SAP
         16.1.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.1.2. Product Portfolio
         16.1.3. SWOT Analysis
         16.1.4. Financial Overview
         16.1.5. Strategic Overview
    16.2. IBM
         16.2.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.2.2. Product Portfolio
         16.2.3. SWOT Analysis
         16.2.4. Financial Overview
         16.2.5. Strategic Overview
    16.3. Oracle
         16.3.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.3.2. Product Portfolio
         16.3.3. SWOT Analysis
         16.3.4. Financial Overview
         16.3.5. Strategic Overview
    16.4. Marketo
         16.4.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.4.2. Product Portfolio
         16.4.3. SWOT Analysis
         16.4.4. Financial Overview
         16.4.5. Strategic Overview
    16.5. Microsoft
         16.5.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.5.2. Product Portfolio
         16.5.3. SWOT Analysis
         16.5.4. Financial Overview
         16.5.5. Strategic Overview
    16.6. HubSpot
         16.6.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.6.2. Product Portfolio
         16.6.3. SWOT Analysis
         16.6.4. Financial Overview
         16.6.5. Strategic Overview
    16.7. Salesforce
         16.7.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.7.2. Product Portfolio
         16.7.3. SWOT Analysis
         16.7.4. Financial Overview
         16.7.5. Strategic Overview
    16.8. Infor Inc.
         16.8.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.8.2. Product Portfolio
         16.8.3. SWOT Analysis
         16.8.4. Financial Overview
         16.8.5. Strategic Overview
    16.9. Criteo SA
         16.9.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.9.2. Product Portfolio
         16.9.3. SWOT Analysis
         16.9.4. Financial Overview
         16.9.5. Strategic Overview
    16.10. Google LLC
         16.10.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.10.2. Product Portfolio
         16.10.3. SWOT Analysis
         16.10.4. Financial Overview
         16.10.5. Strategic Overview
    16.11. SAS Institute
         16.11.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.11.2. Product Portfolio
         16.11.3. SWOT Analysis
         16.11.4. Financial Overview
         16.11.5. Strategic Overview
    16.12. Adobe Systems
         16.12.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.12.2. Product Portfolio
         16.12.3. SWOT Analysis
         16.12.4. Financial Overview
         16.12.5. Strategic Overview
    16.13. Act-On Software
         16.13.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.13.2. Product Portfolio
         16.13.3. SWOT Analysis
         16.13.4. Financial Overview
         16.13.5. Strategic Overview
    16.14. Teradata Corporation
         16.14.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.14.2. Product Portfolio
         16.14.3. SWOT Analysis
         16.14.4. Financial Overview
         16.14.5. Strategic Overview
    16.15. Hewlett Packard Enterprise Development LP
         16.15.1. Company Overview (HQ, Business Segments, Employee Strength)
         16.15.2. Product Portfolio
         16.15.3. SWOT Analysis
         16.15.4. Financial Overview
         16.15.5. Strategic Overview
(Note: The list of the major players will be updated with the latest market scenario and trends)

17. Impact of COVID-19
    17.1. Positive influence on the industry
    17.2. The financial disruption of the sector
    17.3. Impact of COVID-19 on emerging companies
    17.4. Significant mandates in the industry regulations initiated by administrations
    17.5. The overall economic slowdown of the developing and developed nations

18. Competitive Intelligence and Competitive Matrix
    18.1. Competitive Intelligence
    18.2. Competitive Matrix

19. Major Deals and Strategic Alliances Analysis
    19.1. Joint ventures
    19.2. Mergers and acquisitions
    19.3. Licensing and partnerships
    19.4. Technology Collaborations
    19.5. Strategic Divestments
    19.6. Market Entry Strategies

20. Relevant Case Studies and Latest News Updates

21. Key Market Takeaway Points from the Market Analysts at Future Market Analytics